About us
We are Anne & Linzi and we'd love to tell you why we started Ani's World.
We both come from young, mixed race families and, just like any parent, we want our children to believe that they can be, and achieve anything they put their minds to.
However, in the Netherlands where we are based, it is extremely difficult to get hold of inclusive books and toys, and by the time our daughters were 3, we were hearing things like "I can't be a princess unless I have straight, blonde hair."
We reailzed how powerful stories and toys are, and that no matter how much we spoke to our kids about dreaming big,
without role models that look like them - we were fighting a losing battle.
It didn't take long before we became so angry, and passionate about the problem, that we decided to fix it ourselves. And so Ani's World was born. A shop and subscription model where the stories (whether in books, activities, or toys) are led by a underrepresented characters, and where the magic never ends!
Since we started, in late 2019 we've been honored with an award, press beyond our wildest dreams and most importantly, little customers that love the experience of opening up an inclusive Ani's World box each month.
We hope to serve your family one day soon!
The Team
Anne Mpaulo
co-founder
"We are making our own lives a little more inclusive every day and the best part about it is that we get to experience our products together with our members".
Linzi Fidelin
co-founder
"All children should be able to recognize themselves in the books they read. I am happy to work on this to make this possible!"
Clare Jeffery
Director of Ani's World UK
“We may have different religions, different languages, different coloured skin, but we all belong to one human race." --Kofi Annan (Ghanian Diplomat, 7th UN SecretaryGeneral, 2001 Nobel Peace Prize Winner; b. 1938)
Leila Jaffar & Radi Suudi
Translators & sensitivity readers
"We are thrilled to be part of Ani's World team! Ani is amazing! It's so easy to love her!"
Sindhu Srinivasa
Child development curriculum
"When my boys received the Ani's World book box with the skin colored pencils they said: this is my skin color! They could easily link this to the purpose of my work."
